Do you love creating high-quality product content and compelling product marketing campaigns? Are you passionate about e-commerce, Software as a Service and want to increase our online visibility?
We are looking for a talented and experienced Senior Content Manager to join our Product Marketing Team.
The ideal candidate will be responsible for creating compelling, activating, and emotionally resonant content that drives conversion, product activation, and lead generation. This role requires a deep understanding of content marketing, excellent storytelling skills, and the ability to connect with our audience on an emotional level.
Key Responsibilities:
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Content Strategy: Develop and execute a content strategy that aligns with and drives our product marketing goals and campaigns, increasing product activation, engagement, conversions and retention from awareness to decision-making stages.
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Content Creation: Craft incredible high-quality content including product marketing campaigns, product descriptions, landing pages, email campaigns, blog posts that is optimized for conversion, focusing on clear calls-to-action and persuasive messaging, and effectively educates and activates users, helping them understand and utilize our products effectively.
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Collaboration: Work closely with product managers, designers, and the broader marketing team to ensure content aligns with product features and marketing campaigns.
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Analytics and Reporting: Monitor and analyze content performance metrics, providing insights and recommendations to optimize future content efforts. Work closely together with colleagues from Data, Analytics and other Marketing departments
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Customer Insights: Utilize customer feedback and market research to inform content creation and ensure it resonates with our target audience.
