Senior Marketing Analyst (f/m/d)

Do you enjoy optimizing product content and convincing marketing campaigns for software products with your precise analyses?

We are looking for a Senior Marketing Analyst to join our team.

This position is about playing a crucial role in providing actionable insights that drive our marketing strategies and optimize performance. The focus is on analyzing marketing campaigns, target group sizing, Analytical CRM, product marketing analytics, and web analytics. Our future senior marketing analyst will play a crucial role in providing actionable insights that drive our marketing strategies and optimize performance.

Key responsibilities:

• Analyze and interpret data from marketing campaigns to provide insights and recommendations for optimization.

• Conduct target group sizing and segmentation to inform marketing strategies and also use Analytical CRM to track and analyze customer interactions and behaviors.

• Perform product marketing analytics to assess the effectiveness of marketing efforts and identify opportunities for improvement.

• Conduct web analytics to monitor website performance and user behavior.

• Design and execute A/B tests to optimize conversion rates and marketing effectiveness.

• 5+ years of experience in marketing analytics or marketing controlling, preferably in a BtoBtoC SaaS or E-Commerce environment.

• Excellent knowledge of Salesforce, HubSpot & Excel

• Strong proficiency in data visualization tools, Metabase highly preferred, nice to have: Tableau or Power BI

• Understanding of A/B testing, conversion optimization, and statistical analysis.

• Strong familiarity with SQL and Python / R for data querying and manipulation

What we offer you

• Hybrid work: Combine flexible remote work with team time in the office

• Workation: Work temporarily from another location within Europe 

• Permanent contract with Europe's trusted brand

• 27 vacation days + 3.5 additional days off at Christmas, New Year's Eve and Carnival

• Buddy programme (an experienced trustee is at your side)

• Individual training opportunities

• Events (Team Events, Unit Events, etc.)

• Health Pass (free online and offline sports, fitness and health courses)

BUILD A COMMUNITY OF TRUST WITH US - #cometotrust

Not sure if you are what we are looking for? Apply! ​

At Trusted Shops, we are interested in you as a person - whether you fit in with us is independent of gender, nationality, ethnic and social origin, religion/belief, disability, age, sexual orientation and identity. Trusted Shops is clearly committed to diversity and against discrimination.