This position is based in Germany. With, at least, a travel to the office in Cologne / Köln once per quarter.
An English CV is required to apply for this position.
The Team Lead product marketing, is responsible for managing and mentoring a team of product marketers, as well as developing and executing comprehensive product/feature marketing plans which will educate our customers, boost product adoption, and ultimately customer retention.
This position will be building a bridge between Marketing, Product and our Commercial teams, and is an essential part of elevating the overall impact of marketing in the future. This role requires a strategic thinker with strong analytical skills, excellent communication abilities, and a passion for helping our customers be successful with Trusted Shops solutions.
Key Responsibilities:
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Lead, develop and mentor a blended team of customer-centric marketers, setting high standards of excellence in quality, performance, mindset.
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Collaborate with cross-functional teams including product management, sales, technical support, and other marketing teams to align product messaging and positioning with business objectives.
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Collaborate with the Enablement, Implementation, and Product teams to create and keep up-to-date sales enablement materials, including sales presentations, battle cards, and product demos, to empower the sales team to effectively sell our solutions.
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Build the bridge between Product and Marketing to support product adoption and customer retention. This includes ongoing data analysis and measurement of success (feature adoption, and marketing campaign performance).
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Define the playbook for customer communication and automation of customer journeys, and ensure consistent, compelling customer information (newsletters, control center notifications, mailings...).
