Conversion Analyst (f/m/d)

Trusted Shops SE (DE) • Cologne

Cologne
from today / asap

Your duties

Join Trusted Shops and help us build trust in the digital world!

We develop SaaS solutions for over 30 million consumers and 30,000 businesses across Europe. Our products –including the Trustmark, Buyer Protection, and eTrusted review platform – have been driving trust for more than 25 years.

As a Conversion Analyst (m/f/d), you turn complex data into clear insights that directly improve conversion performance and drive business decisions. You help build a reliable, connected data landscape and enable teams across Trusted Shops to optimize funnels, run experiments, and execute strategic initiatives with confidence.

Your responsibilities

  • Build, maintain, and optimize conversion-focused dashboards across business funnels and customer journeys (e.g. payment, cancellation)

  • Ensure data quality, consistency, and clear metric definitions across reports and tools

  • Act as a central point of contact for data-related questions, supporting stakeholders with interpretation and validation

  • Analyze user behavior, segments, funnels, and lifecycle metrics to uncover actionable insights and conversion opportunities

  • Evaluate high-impact experiments (e.g. pricing, conversion, process changes) and ensure valid tracking and interpretation

  • Act as a trusted advisor to Business-, Customer Journey-, and Product teams on data-driven optimization and decision-making

  • Support strategic projects through data integration, cleanup, and model optimization

  • Help reduce data silos by connecting multiple data sources and enabling end-to-end data flows

Your profile

  • 4+ years of experience in Data Analytics, Product Analytics, or Business Intelligence, ideally in SaaS, eCommerce, or B2C

  • Strong SQL skills and solid understanding of data modeling principles

  • Hands-on experience with BI and analytics tools (e.g. Looker, Tableau, Power BI, Metabase, Amplitude)

  • Strong understanding of conversion funnels, lifecycle metrics, and core SaaS KPIs

  • Experience in using AI to optimize workflows

  • Experience collaborating in cross-functional teams

  • Analytical, solution-oriented mindset with strong attention to detail

  • Excellent communication skills – you can translate data into clear, actionable business insights

  • Fluent in English; German is a strong plus

What we offer you

  • Hybrid work: Combine flexible remote work with team time in the office

  • Workation: Temporarily work from a destination of your choice within EU, Iceland, Liechtenstein or Norway

  • Permanent contract with Europe's trusted brand

  • 28 vacation days + 2.5 additional days off at Christmas, New Year's Eve and Carnival

  • Buddy programme (an experienced trustee is at your side)

  • Individual training opportunities

  • Events (Team Events, Unit Events, etc.)

  • Health Pass (free online and offline sports, fitness and health courses)


BUILD A COMMUNITY OF TRUST WITH US – #cometotrust

Not 100% sure you meet every requirement?

Apply anyway.

At Trusted Shops, we care about you as a person — regardless of gender, nationality, ethnic and social background, religion/belief, disability, age, sexual orientation, or identity. Trusted Shops is committed to diversity and against discrimination.

Contacts
Isabell Löwen

Isabell Löwen

 
Videos
What opportunities does "new work" offer our colleagues? Patrick tells us his story
What opportunities does "new work" offer our colleagues? Patrick tells us his story

Your benefits in data & analytics

New work

Work from wherever you feel most comfortable. Whether in one of our 5 offices or temporary from another location in Europe.

Health Pass

Stay fit – physically and psychologically. Our company health management offers you a wide range of courses, presentations and workshops.

International flair

With a team from more than 40 different nations, it never gets boring. We celebrate our diversity and the countless new perspectives it gives us.

Individual development opportunities

Unleash your talent and improve your individual skills that support you in your work.

Buddy programme

Your buddy will help you settle in when you first start out with us. Later, you can also share your experience with new colleagues.

Team events

Whether in summer, winter or whenever it suits your team – we enjoy spending time together.

Your benefits in tech

New work

Work from wherever you feel most comfortable. Whether in one of our 5 offices or temporary from another location in Europe.

Health Pass

Stay fit – physically and psychologically. Our company health management offers you a wide range of courses, presentations and workshops.

International flair

With a team from more than 40 different nations, it never gets boring. We celebrate our diversity and the countless new perspectives it gives us.

Individual development opportunities

Unleash your talent and improve your individual skills that support you in your work.

Buddy programme

Your buddy will help you settle in when you first start out with us. Later, you can also share your experience with new colleagues.

Team events

Whether in summer, winter or whenever it suits your team – we enjoy spending time together.

Guilds

In cross-team guilds, we work on current topics in a self-organised and practical manner, e.g. in the Architecture guild or the DevOps guild

Hackathons

We like to think outside the box, developing useful and creative solutions to problems during small events – whether related to work or not

Peer- /mob-programming

Many people work together to develop the best code. This allows us to progress even more effectively in projects and to learn from each other.

Knowledge marketplace

Everyone can offer knowledge or search for it on a kind of bulletin board. This creates spontaneous training sessions with each other

Agile Coach

Agile coaches are available to you and your teams so that you can be successful together.

Our values

Transparency

Open and clear communication gets us to our goals quickly. Address your topics openly – we will find a solution for everything together.

Respect

Every single one of our colleagues is a valuable part of our community. Respectful interaction and openness are prerequisites for our work.

Trust

We know you’re doing a great job – otherwise you wouldn't be here. We trust you, your skills, ideas and intentions.

Are you passionate about the code behind our products?

Programming Languages
Programming Languages

Java: Java is used by some of our Tech teams and supports us with components that have complex logic, usually in combination with Spring Boot 

TypeScript: We use TypeScript combined with the React framework in the frontend and also on the server side with NodeJS 

Python: We often use Python when processing or transforming data.

Frameworks
Frameworks

React: React is used when the performance of our solutions is important. Our B2C environment, in particular, benefits from React (shop profiles, trust badges, widgets, etc.) 

Spring Boot: When it comes to complex business logic in Java and Kotlin, we use Spring Boot. It is deployed in ECS

NodeJS: Our focus is on serverless, and we often use typescript in the backend. We mostly use NodeJS in combination with AWS Lambda 

Service & Tools
Service & Tools

Circle CI:  CircleCI is our CI/CD tool for automated builds, testing & deployment 

GitHub:  GitHub supports our internal open source policy and enables cross-team cooperation and feedback 

Ansible: We use Ansible to provide our virtual servers in a repeatable and automated way 

Terraform: Our AWS infrastructure is fully managed with Terraform. This allows us to keep a simple history of all changes and minimise the manual effort. 

Databases & Hosting
Databases & Hosting

DynamoDB: DynamoDB is often used to access large amounts of data in real time. We regularly use it with AWS Lambda to provide a scalable solution. 

PostgreSQL/MySQL: If flexibility of data access is paramount, then we also use relational databases 

AWS:  For us, it's "cloud first" so that we are able to scale the infrastructure of our products. Here we rely on services such as AWS Lambda, S3 and DynamoDB 

Employee reviews

Dariia Spychak
Dariia Spychak
Backend Developer

Right now we are working on a new major project for user management and permissions, which is interesting but also complex and has many aspects that will allow it to be integrated into other components. I really like the fact that, as developers within the team, we can decide which technology and programming language we want to use and how we structure the processes. This can sometimes be a challenge, but it helps us gain a lot of new experience. I can work on anything I want to learn about on self-learning days. And of course we have a very friendly and open working atmosphere. Team building events and mob/pair programming sessions also contribute to this. 

Jan Beilfuß
Jan Beilfuß
Frontend Developer

I am currently working in the Review Insights team. In this product team, we work on frontends that help our customers, i.e. online retailers, to draw valuable information from the collected reviews. I have another colleague in the team from the front-end team with whom I work closely. This starts with the planning and discussion of solutions and ends with the joint revision of the written code. Overall, the working atmosphere at Trusted Shops is very pleasant and relaxed. Thanks to a specially developed platform solution, each product team can build its own micro frontends and is thus independent of the other product teams. This means that you are not restricted in your choice of framework, for example - however, we mainly use the common JavaScript frameworks. Personal development is also encouraged. This year, for example, I was able to take part in a one-week summer school on the topic of deep learning, and we basically have one day a month at our disposal to continue our education as we see fit.

Marcel Münchrath
Marcel Münchrath
Data Analyst

I have been working as a "Data Analyst" at Trusted Shops since mid-2021 and work independently and in collaboration with colleagues on the topic of data. I have made it my task to provide automated, data-driven, real-time insights for customer success management in order to initiate measures for customer-oriented solutions and decisions. This is done through independent analysis, defining and determining KPIs, and creating dashboards. I enjoy supporting my team and Trusted Shops in achieving our goals with these data-driven topics day after day.

Have we awakened your interest?

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