Global Head of Website (f/m/d)

Shape the Future of Online Trust

Trusted Shops is evolving into trstd, the Community of Trust, and we’re looking for a data-driven, user-centric Global Head of Website to lead this transformation. Your mission will be to migrate our current platform to trstd.com, making it the go-to destination for qualified leads, freemium sign-ups, customer insights, and community resourcesfor both consumers and businesses.

As the Global Head of Website, you will drive the end-to-end strategy, execution, and optimization of trstd.com. You’ll ensure that HubSpot powers everything—from marketing automation to resource management—while positioning the site as a trusted digital hub featuring references and success stories from our "Customer Advocates." Through these stories, we aim to demonstrate how Trusted Shops solutions solve real-world challenges and generate meaningful impact.

Your Responsibilities:

1. Strategic website ownership

• Define and implement the global trstd.com strategy, aligning with business

goals around lead generation, membership growth, and brand awareness.

• Oversee the migration from trustedshops.com to trstd.com, ensuring minimal

disruptions.

• Collaborate closely with Marketing, Sales, Product, and Customer Success to

integrate cross-functional needs.

2. HubSpot-centric development & automation

• Lead the development and optimization of trstd.com on HubSpot, ensuring

site performance, user experience, and marketing automation run seamlessly.

• Establish UX/UI best practices, employing A/B testing and continuous

iteration to boost conversions.

• Integrate CRM tools, analytics, and automation workflows to deliver real-time

insights and personalized experiences.

3. Conversion optimization & Lead Generation

• Craft data-driven funnels and lead-capture mechanisms that drive high-quality

leads to the inside sales team.

• Implement and refine A/B testing, landing pages, and sign-up flows for

freemium membership.

• Align with Sales to ensure fast and effective follow-up on inbound leads.

4. Content & customer advocacy hub

• Curate and publish high-value resources and success stories from "Customer

Advocates," showcasing how Trusted Shops addresses real challenges and

drives impactful results.

• Develop engaging consumer protection content and business-focused

guides on trust-building, customer retention, and revenue growth.

• Ensure content upholds the site’s brand messaging and the Community of

Trust’s core values.

5. Performance tracking & continuous improvement

• Define and monitor KPIs (lead volume, sign-ups, engagement, conversions,

SEO rankings) and report insights regularly.

• Analyze user behavior to optimize site navigation, content placement, and

overall user journey.

6. Team leadership & collaboration

• Build and manage a cross-functional team (designers, developers, content creators) dedicated to website excellence.

• Proven leadership in managing complex websites, preferably in SaaS or membership-based models.

• Hands-on expertise with HubSpot (CMS, CRM, marketing automation).

• Conversion Optimization background—demonstrated success with funnels, A/B testing, and data-driven decision-making.

• Experience creating customer advocacy or reference programs that highlight success stories and real-world challenges.

• Strong analytical capabilities with the ability to interpret data, derive insights, and optimize web strategies.

What we offer you

• Hybrid work: Combine flexible remote work with team time in the office

• Workation: Temporarily work from a destination of your choice within the EU, Iceland, Liechtenstein or Norway

• Permanent contract with Europe's trusted brand

• 27 vacation days + 3.5 additional days off at Christmas, New Year's Eve and Carnival

• Buddy programme (an experienced trustee is at your side)

• Individual training opportunities

• Events (Team Events, Unit Events, etc.)

• Health Pass (free online and offline sports, fitness and health courses)

BUILD A COMMUNITY OF TRUST WITH US - #cometotrust

Not sure if you are what we are looking for? Apply! ​

At Trusted Shops, we are interested in you as a person - whether you fit in with us is independent of gender, nationality, ethnic and social origin, religion/belief, disability, age, sexual orientation and identity. Trusted Shops is clearly committed to diversity and against discrimination.