At Trusted Shops, we're on a mission to build Europe’s Community of Trust – a platform where more than 40 million consumers and tens of thousands of businesses connect with confidence. To scale this mission, we’re unlocking the power of self-service and automation for our business members. We believe that great digital experiences require smart, seamless systems backed by data, AI, and intuitive design. As Head of Digital Business & Automation for our self-service customers, you’ll be at the helm of this transformation.
Your role
As a hands-on leader, you’ll lead both the strategy and the team driving growth, engagement, and retention in our self-service tier segment. You’ll coordinate cross-functional efforts and empower your team to deliver impact through automation, AI, and funnel optimization:
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Develop and execute business strategies to drive ARR and NRR growth.
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Translate company objectives into impactful, scalable initiatives in collaboration with Marketing, UX, and Tech.
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Lead and manage a cross-functional team (Growth Marketing, Retention, Engagement, Data, Automation) with clear ownership of funnel performance.
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Define operating models, conversion paths, and value propositions tailored to self-service customers.
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Set and align team OKRs with lifecycle metrics such as acquisition, activation, engagement, conversion, and retention.
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Own and optimize the full customer journey—from acquisition to winback—with a focus on onboarding, adoption, and upsell.
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Drive an automation-first, AI-powered approach to enhance customer experience at scale and reduce manual effort
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Increase the effectiveness of digital touchpoints, such as the Trusted Shops Business Control Center, upgrade pages, in-app notifications, and help content.
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Monitor and improve performance across key KPIs: ARR, NRR, TTV, GRR, CSAT, CAC.
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Use behavioral data and funnel analytics to inform continuous improvement and experimentation
Why join Trusted Shops?
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Shape the future of self-service in a mission-driven tech company focused on trust, transparency, and digital growth.
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Work with cutting-edge technologies including AI, automation, and behavioral analytics to design scalable, customer-centric solutions.
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Join a diverse, international team where collaboration, learning, and experimentation are core to how we work.
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Benefit from a hybrid working model, personal development budget, and supportive leadership that values impact over hierarchy.
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Contribute to a product used by millions of consumers and thousands of businesses across Europe—with the freedom to innovate and make decisions.
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Experience a culture that combines startup agility with meaningful purpose, driven by shared values and a clear long-term vision.
