At Trusted Shops, our vision is a digital world you can trust – because we believe that trust is the foundation of healthy societies and thriving economies. More than 30,000 online retailers and millions of shoppers already rely on our solutions, and we’re on a mission to build Europe’s Community of Trust.
As Demand Generation Lead, you will ignite pipeline and revenue in the mid-market—the segment that powers our ARR growth. You’ll architect and scale a demand engine that unites Product-Led Growth (PLG) and Sales-led motions, turning curiosity into conversion and intent into impact.
Your missions:
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Craft & Execute the Strategy - Build the annual demand-gen blueprint—targets, plays, and channel mix—for both PLG and Sales-led funnels. Translate goals into quarterly OKRs and roadmaps that keep marketing, sales, and product rowing in the same direction.
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Run High-Performance Campaigns - Orchestrate multi-channel programs (email, content, paid media, webinars, events, ABM) that educate, engage, and convert. Own the entire lifecycle—from ideation and audience selection to launch, optimisation, and scale-out.
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Own the Numbers - Define KPIs, dashboards, and attribution models for MQL → SQL → Pipeline → ARR. Measure ROI ruthlessly, iterate fast, and double down on what moves the needle.
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Maximise the Budget - Own the demand-gen P&L. Allocate spend across channels and experiments for maximum CAC-to-LTV efficiency. Forecast with precision and course-correct in real time.
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Lead & Inspire the Team - Grow a powerhouse squad of performance marketers and campaign managers. Foster a test-and-learn culture where creativity and data coexist.
